BST Press: Exploring Vodka's Diversity in 2019
In the January/February Issue of Beverage Dynamics Magazine, writer Thomas Henry Strenk explored the trends for vodka in 2019. His conclusion is that Vodka’s large market share combined with a new interest in the diversity of vodka by many bartenders and consumers has opened up pathways for new varieties and players in the vodka marketplace. Blood x Sweat x Tears Vodka™ was mentioned in this article as one of the new American-made upstarts.
BST’s founder Umberto Luchini was quoted in the article.
“Traditionally, whiskey and rum had dominated the American spirits market,” says Umberto Luchini, proprietor of Blood x Sweat x Tears Vodka, a craft producer in Eugene, Oregon. “These days, vodka has been selling almost as much as those spirits combined, a clear sign that something within the American consciousness has changed.”
And the writer, Thomas Henry Strenk noticed.
Domestic vodkas are as diverse as the vast American continent, drawing upon the varied terrain and climate as well as the country’s agricultural bounty. There is no such thing as an American style of vodka. However, quite a few brands have discovered that the label “Made in the USA” resonates with consumers.